as part of a new capillar distribution strategy h3g opened 600 new branches operated by the tre brand. to reach this goal a tight targeted budget of 12.000,- € for the furniture and 25.000,- € for the total conversion of each outlet was established.
the innovative approach of s&p concept consisted of using exclusively the standard typology of the small one window italian shop, with the floor area being between 20 and 40m2. the space is optimized by merging shopwindow and shop to increase the visual impact and is emphasized by signature elements like the striped wallpaper on the backdrop wall, black floor and ceiling and centrally position activation desk in timber for contrast.
the dynamic product display on the walls, with its strong triangular character, is based on an interchangeable modular binary system, that permits the use of images from the advertising campaigns.